Alice Cheongdam

Unforgettable stories begin when curiosity meets high craft. For Alice Cheongdam, a fixture on Asia’s 50 Best Bars list, we utilized Brand Strategy and Creative Direction to lean into the wonder of their hidden Seoul speakeasy, ensuring every detail felt like an invitation to the extraordinary. Through immersive SMM, we translated Terry Kim’s theatrical mixology into a cohesive narrative for this award-winning cocktail bar, proving that the best experiences are those that blur the line between reality and imagination.